Alterna Products

ALTERNA is an expression of a simple truth: luxury isn’t a matter of what something costs– true luxury is the exceptional experience that something delivers.

They have crafted every aspect of the Caviar experience to create sensorial rituals that indulge your senses while deeply rejuvenating your hair to reflect your timeless essence.

With a wide range of products to address all hair concerns, Caviar offers sophisticated indulgent rituals for hair that is a beautiful expression of you.

Since 1997, Alterna Haircare has been combining luxury with science, taking inspiration from results-driven skincare formulations to create products that restore your hair to its very best condition.

Powered by active botanicals, exclusive haircare technology and formulated without parabens, sulphates, phthalates or synthetic colours, Alterna Caviar Anti-Ageing delivers salon-tested, clinically proven results.

From the cult favourite Caviar CC Cream to curly-haired fave Leave-In Treatment Mousse, each formulation leaves hair stronger, healthier and more manageable than before.

Designed to address the symptoms of hair ageing – whether caused by natural, chemical or environmental factors – Alterna sets a new standard in effective, yet luxurious hair care.

Which Alterna collection is right for me?

Try the Replenishing Moisture range – each product is designed to restore hydration, elasticity and softness, for all dry hair types. Standout products include the Caviar CC Cream, a 10-in-1 cream that blends a leave-in treatment with the benefits of a styling cream. 

Alterna’s Smoothing Anti-Frizz collection is your ticket to smoother, softer strands. Enriched with the Alterna Climate Shield Complex, each product seals moisture inside the hair fiber, while protecting against humidity and fighting frizz.

Discover Alterna’s Restructuring Bond Repair collection, designed to rebuild and seal the hair cuticle and reduce breakage and split ends by up to 99%*. Ideal for damaged or weakened hair, this range helps to repair and strengthen hair while also providing much-needed moisture.

Yes, all Alterna hair products are free from both SLS and SLES.

*Based on a clinical study using the CAVIAR Anti-Aging Restructuring Bond Repair regimen vs. untreated hair.

The Hair Boutique on the Bay